Turn complex pricing and configuration into faster closed deals
Control catalogs, pricing, and configuration in one system. Guide every quote through a consistent, conversion-focused pipeline.
Configuration engine
Define rules, dependencies, and validation to ensure every quote is accurate and sellable.
Commercial pipeline
Track every deal from lead to outcome with full context across accounts, quotes, and pricing.
Manage CPQ and CRM in one connected flow
Start with the sales bottleneck that costs you the most time. Then connect configuration, pricing, quotes, accounts, and pipeline in one system.
CPQ
Control how products are configured, priced, and quoted. Keep every commercial offer accurate, consistent, and sellable.
Product catalog
Manage products, variants, attributes, and catalog visibility from one central source.
Configuration engine
Guide users with templates, rules, dependencies, and built-in validation.
Advanced pricing
Apply price books, formulas, adjustments, and pricing conditions with control.
Configuration simulation
Test rules, constraints, visibility, and pricing before sales teams use them.
Quote and order flow
Move configured offers from intake to proposal, negotiation, and outcome.
CRM
Manage leads, accounts, workflows, and pipeline activity. Keep every customer interaction connected to revenue.
Accounts and leads
Unify customer records, lead data, notes, groups, and commercial history.
Lead capture
Collect inbound submissions, map fields, match accounts, and trigger workflows.
Customer segmentation
Build dynamic customer groups using rules, conditions, and live previews.
Sales workflows
Automate approvals, review tasks, follow-ups, and pipeline actions.
Commercial dashboards
Track funnel movement, revenue trends, account growth, and sales performance.
Product
Core features. See how the ten core features and supporting platform capabilities fit together without changing the site structure around them.
One commercial system from product setup to closed deal
Reforce connects CPQ and CRM capabilities on the same data model. That means fewer handovers, fewer pricing errors, and a cleaner path from lead to revenue.
Comparison
Before
Product structure
Before
Product data is scattered across files, tools, and storefronts.
Offer validation
Before
Sales depends on manual checks to configure valid offers.
Pricing logic
Before
Pricing rules are copied, adjusted, and double-checked by hand.
Quote creation
Before
Quotes are built manually with room for errors and rework.
Customer context
Before
Customer and deal context is split across disconnected systems.
Commercial visibility
Before
Reporting takes exports, spreadsheets, and manual cleanup.
Reforce
Reforce
One source for products, variants, catalogs, and visibility.
Reforce
Guided configuration with rules, dependencies, and validation.
Reforce
Controlled price books with formulas, scopes, and conditions.
Reforce
Connected quotes with configurations, pricing, and totals.
Reforce
CRM keeps accounts, leads, pricing, and history together.
Reforce
Live dashboards show pipeline, revenue, accounts, and products.